Language & Culture - Export Communication Review
Improving your business communications Globally
What is an Export Communications Review?
UKTI's Export Communications Review (ECR) can help you improve communications with both English and non-English speaking export markets by reviewing all aspects of communication with them.
It builds confidence to trade successfully with overseas customers, both now and in the future, without necessarily learning their language.
The website review
Many companies now rely upon their websites to promote their products and services. The ECR can review the effectiveness of your website to communicate with potential overseas customers and to generate export business.
A specific website review offers a comprehensive analysis of your site, covering:
- Technical aspects involved in setting up an international website
- The design, structure and navigation of the site for overseas visitors
- Inclusion of appropriate international content
- Translation and localisation for your target export markets
- Promotion of the site in overseas markets (including search engine optimisation)
- Monitoring the site's performance
- Managing the impact of a successful site.
Financial support for the ECR
Exporting companies that have been trading for at least two years and employing fewer than 250 staff can benefit from up to three UKTI-subsidised reviews. The cost of each review is £500 + VAT. Eligible companies can receive from UKTI a subsidy of £350 towards the cost of the first review and a subsidy of £250 towards each of the second and third reviews.
The British Chambers of Commerce manage the Export Marketing Research Scheme on behalf of UK Trade & Investment and Companies with fewer than 250 employees may be eligible for a grant of up to 50 percent of the agreed cost of market research projects. UK Trade & Investment is the Government organisation that helps UK-based companies succeed in international markets, and assists overseas companies to bring high quality investment to the UK's vibrant economy.
For more information please complete the Contact Us form, telephone 0845 603 7053 or alternatively email info@uktinorthwest.co.uk
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